Ecommerce Manager

Barons

Are you passionate about e-commerce, conversion optimization, and digital growth? Are you commercially minded, eager to take responsibility for an ambitious online strategy and drive a growth-oriented digital business? If so, we are looking for you as our new E-Commerce Manager at Barons!

A Premium Brand with Purpose and Potential:

Barons is an innovative Danish clothing company specializing in timeless and sustainable high-quality shirts. With a strong digital presence and a direct-to-consumer (DTC) business model, we have established ourselves as a significant player in the premium menswear market. We are now entering an exciting phase, making significant investments in brand development, marketing, product portfolio expansion and an enhanced customer experience.

Own and Elevate Our E-Commerce Strategy:

As the E-Commerce Manager at Barons, you will have overall responsibility for our digital growth. You will develop and execute a customer-centric and brand-driven e-commerce strategy that ensures optimal performance across markets. The role combines strategic and operational tasks, and you will have a significant influence on your daily work and Barons’ digital direction.

Your Key Responsibilities Include:

As E-Commerce Manager, your primary responsibility will be to develop and execute a e-commerce strategy that drives Barons’ growth. You will continuously optimize our webshop to enhance both conversion rates and the overall customer experience. In addition, you will be responsible for evolving our loyalty program, BARONS Club, into a key driver of customer retention and brand loyalty. Through data analysis, you will identify and implement growth-oriented initiatives that strengthen our commercial performance and support long-term success. Other responsibilities include;

Implementing new e-commerce tools and technologies
Driving the implementation of web development initiatives in collaboration with external partners
Establishing and developing an A/B testing program
Staying curious and updated on best practices in the market and relevant trends
Influencing digital marketing activities (SEO, SEM, email marketing, paid social) in close collaboration with the marketing team

Specific Tasks:

Monitoring and optimizing the webshop (UX, speed optimization, etc.)
Analyzing and reporting webshop performance via Google Analytics, Shopify, and other relevant tools
Testing and implementing new digital initiatives to increase engagement and sales
Performance marketing optimization in collaboration with marketing and external agencies
E-commerce budget responsibility

Your Objectives:

One of your key objectives will be to improve the conversion rate of our webshop by identifying friction points and continuously optimizing the user journey. At the same time, you will work strategically to reduce return rates by ensuring that customers have clear expectations and a seamless shopping experience from start to finish. Additionally, you will;

Increase total online revenue through data-driven decisions
Enhance the customer journey and increase customer lifetime value (LTV)
Contribute to ensuring visual consistency between digital and physical touchpoints
Challenge the status quo and drive innovative e-commerce initiatives

Energetic, Creative, and Ready to Challenge the Norm:

You are a person with a strong entrepreneurial mindset and a natural drive to make things happen. You thrive in a dynamic environment where ideas flow freely, and you’re not afraid to challenge the status quo. You’re expressive, outgoing, and proactive – someone who brings energy to a room and enjoys sparring with others to find the best solutions. You are passionate about improvement and always on the lookout for smarter, more effective ways to create results. With your high level of initiative, creative thinking, and strong execution power, you are motivated by seeing your ideas take shape and deliver real impact.

What We Offer:

You will have the responsibility of driving digital growth in a scalable and innovative company, with the opportunity to work hands-on with a wide range of digital disciplines. This is a unique chance to influence an ambitious growth strategy while enjoying the freedom to test and implement new digital strategies in a dynamic organization. You will be part of an energetic team where collaboration and development are key, within a culture characterized by freedom, flexibility responsibility, and trust.

The recruitment process is carried out in collaboration with the consulting company Compass Human Resources Group. If you want to learn more about this position before submitting your CV, please do not hesitate to contact Consultant, Laust Lund on tel.: +45 31 69 53 99 or Research Manager, Maria Faber at +45 40 32 56 28. As we process CVs continuously, we encourage you to submit your CV at your earliest convenience including a short paragraph in your CV explaining your motivation for applying for this position. Please note that all enquiries will be handled with confidentiality and that we will reply to the email address from which you send your CV.

Deadline for applications: As soon as possible
Workplace: Bispehaven 4A, 2400 Copenhagen
Reference: 2511.079
Company: Barons

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